No Audio There is no audio in this video. ⏸ TRANSFORM 2024 Global Finance Trends Survey Report Home Join our webinar Highlights Top Priorities Key Themes Explore the findings Podcast Finance priorities and perspectives for the year ahead Results from our latest Global Finance Trends Survey reveal a tale of transformation for CFOs whose responsibilities continue to widen. Our findings highlight the rising importance of technology and automation to support the growth and success of the organization. Finance teams are increasingly collaborating with stakeholders across the organization to tackle issues such as cybersecurity, strategic planning, cost optimization and sustainability initiatives.The survey of over 950 finance leaders around the world shows:CFOs and finance leaders are prioritizing data security, financial planning and strategic planning due to expanding roles and new regulatory demands.Leading CFOs and finance organizations are advancing GenAI and AI tools to secure long-term benefits beyond mere efficiency gains.CFOs continue to lead the way for sustainability disclosures and reporting.Go deeper: Our report provides an in-depth look at these and other priorities on the minds of CFOs and finance leaders worldwide, along with practical calls to action for them to address these challenges. Download report The realization we have come to is that this needs to be a never-ending story. Whether we call it continuous improvement or transformation, it’s not about creating a program with a beginning and end. Survey Respondent Join our upcoming webinars Dive into the results of our global finance trends survey to identify key priorities for finance leaders, look at new and emerging issues and explore strategies to navigate these growing pressures. Join us Highlights priority is security and privacy of data. of organizations that are employing generative AI* are doing so as part of financial forecasting activities. * Our survey indicates that 34% of finance organizations are currently using generative AI. of publicly held organizations report a high level of preparedness for ESG reporting. Top Overall Priorities 2024 RankArea20242023 Rank1Security and privacy of data7.752Financial planning and profitability analysis and reporting7.7N/A3Strategic planning7.664Routine reporting and closing activities7.5105Process improvement7.5116Leadership (within your organization)7.4237Enhanced data analytics7.478Cloud-based applications7.499ESG metrics and measurement7.3110Changing demands and expectations of internal customers7.31511Tax changes (Formerly "National tax changes")7.3812The changing roles of human resources, leadership & development, and recruiting7.11313Transaction planning and readiness 7.11614Mobile finance applications 6.91215Artificial intelligence (including generative AI) 6.9N/A As a global organization, we rely a lot on cloud-based solutions. [But whether] it’s cloud-based or on premise, there is still an opportunity for security breaches. In the current climate with AI speculated as being one of the drivers for increased security risks, this obviously remains one of the high priorities [for our organization]. Survey Respondent Key themes Cybersecurity accountability FP&A: A cross-functional imperative AI’s long-term value Tech drives cost savings Cybersecurity accountability CFOs play a crucial role in cybersecurity. With the growing demand for data and the need for sophisticated controls, accuracy assurance and compliance savvy, the CFO’s data governance responsibilities have increased. New cybersecurity disclosure and reporting requirements, along with customers’ and vendors’ expectations for data privacy and security, also require the CFO’s hands-on cybersecurity role. Read more FP&A: A cross-functional imperative FP&A has transcended its traditional finance boundaries to become a critical function across all business areas. It's pivotal for driving value and streamlining costs enterprise-wide — no department is exempt. Given today’s demands for advanced, forward-looking analytics, the need for FP&A is even more pronounced. Now integral to organizational strategy, finance teams are guiding others to ensure data used for analyses is relevant, precise and secure.Read more AI’s long-term value Finance leaders are shifting focus from immediate gains to the transformative impact of generative AI. By deploying AI in areas like process automation, financial forecasting and risk management, CFOs aim to boost revenue and profitability. Our findings indicate that finance organizations investing in these applications anticipate benefits far beyond short-term efficiencies, eyeing substantial returns over time.Read more Tech drives cost savings CFOs must boost agility and resilience in a high-risk global environment by continuously optimizing costs and boosting revenue through finance automation, strategic sourcing and tech enablement. Our research highlights that while progress has been made, there's still significant room for improvement in cost optimization efforts.Read more Download resources Pro Briefcase Full report Explore our report for an in-depth look at the top priorities on the minds of CFOs and finance leaders. Pro Building office Webinars Dive into the ever-evolving world of global finance trends through our webinars where industry experts share their invaluable insights. Podcast In this podcast, Managing Directors Chris Wright & Nick Puetz share their insights on the results of this global study and what they tell us about the challenges and opportunities for finance leaders. Pro Document Consent Infographic View our infographic, offering a concise and engaging summary of pivotal findings from our survey report. Pro cloud CFO brief CFO Priorities in data protection, strategic planning, and leadership are key for their role expansion and strategic positioning as CEOs. Pro Workflow Flowchart CPG and Retail brief Survey reveals top consumer goods and retail finance priorities: enhancing FP&A processes, data security, and adapting to technology for strategic growth. Pro Screen System Integration TMT brief Discover how technology, media and telecommunications finance priorities are shifting towards AI, cost optimization, and robust data security in the digital age. Our solutions Pro Document Prossonal Finance Transformation Protiviti helps finance leaders address their current challenges, prepare for future challenges, and explore opportunities for continuous growth, delivering innovative solutions and supporting finance as a forward-thinking, strategic partner for the business. Pro Legal Briefcase Business Planning & Analysis Leverage Protiviti’s end-to-end customized solutions to understand and address your most challenging planning and analytics issues. We combine the strategic approach of consulting with the power of practice experience to deliver results. Pro Document Consent Artificial Intelligence AI is changing the way we do business and there’s applied value for almost every function in every industry. We partner with clients to unlock the power of intelligence-based innovations for your business. Pro Document Folder Data Protection We help preserve your business value by protecting sensitive data while assessing and maintaining compliance with regulatory and contractual requirements. Pro Building office Cloud Security We help you understand, address, and actively manage the risks you face to successfully operate your business in a secure cloud. Pro Document Stack Sustainability Consulting We believe sustainability is a continuous journey, presenting risks and opportunities. There are no blueprints or out-of-the-box solutions, and each company needs an individualized approach to ESG reporting and operations. Topics Cybersecurity and Privacy Business Performance ESG/Sustainability Technology Enablement
of organizations that are employing generative AI* are doing so as part of financial forecasting activities. * Our survey indicates that 34% of finance organizations are currently using generative AI.
