Gold Adobe Solution Partner Maximise the value of your salesforce investment Marketing, Digital and Product/Experience are continuously transforming. Consumers are becoming more digital and there is an expectation that brands meet them with the right content in the right channels at the right time. Our Adobe experts and targeted solutions are focused on helping clients anticipate the needs of consumers, adapt their services, and activate channels to build brand loyalty and advocacy, all while fuelling growth and making the most of technology investments. Our key Adobe solutions include: Customer Strategy Traditional segmentation has been a point-of-time initiative. Marketing is changing to become more data driven and customer centric. With that, brands need to leverage multi-dimensional data to create cohesive customer personas and layer in a multitude of signals to help engage consumers. We leverage Adobe Experience Platform to create an Adaptive Segmentation strategy to provide multi-dimensional, near-real-time segments. Content Automation Our scaled content automation offerings allow you to create unique content across multi channels for each moment for each segment. This kind of personalisation cannot be achieved through traditional content creation means. We leverage the Adobe ecosystem to structure, create and manage a content automation service that delivers content relevancy at scale without exponential cost. Martech Roadmaps Technology and data are becoming a key enabler of marketing and digital transformation. Today’s complex martech ecosystem is comprised of more than 8,000 platforms and the rate of change in these platforms is significant. A fragmented martech stack is inefficient for an enterprise strategy. Our Martech Blueprint can help seamlessly connect your enterprise architecture while clarifying, optimising, and benchmarking your investments. 1PD Data Governance & Stewardship Marketing has historically relied on 2nd and 3rd party cookies to gather data about customers. With the “death of the cookie,” brands need to rely on 1st party data (1PD) to make informed marketing decisions, shape segmentation and drive tactics. This shift in strategy calls for brands to acquire and manage more 1PD across touchpoints. In addition, regulatory laws like GDPR, CCPA, etc. are on the rise. We help brands establish governance, stewardship, and controls around management of such data. Globally Distributed Adobe COE Executing a marketing strategy on a global scale is challenging without certified teams and established implementation practises. Protiviti Digital has a geographically distributed Adobe COE (Center of Excellence). Partnering with our parent company, Robert Half, we help clients with talent management and near-shore/off-shore Adobe certified resources. Leadership Jen Friese Jen Friese is a Managing Director at Protiviti and leads Digital Experience & Platforms. Jen is a creative, results focused leader with experience in devising and executing digital business and marketing strategies that build brands and drive growth. Jen’s work ... Learn More Chris Hessler Chris Hessler is a Managing Director at Protiviti and leads Strategic Alliances, including our Adobe partnership, for the Digital solution. With over 30 years of go-to-market and marketing technology experience, Chris thrives on helping clients build and deliver ... Learn More
