


Innovate. Every Day
Whether on the course or in business, seizing every advantage is the key to success.
Committed to excellence and integrity, our company proudly aligns with ambassadors who share our values. Matt Fitzpatrick and Jennifer Kupcho approach their game with the same resilience, precision, and focus on optimisation that we bring to ours – every day.




At Protiviti, we don’t just endorse excellence
We are proud to work closely with Matt and his coaches on the Team Fitzpatrick data journey.
Protiviti assembled a multidisciplinary team of data analysts, user experience experts, technology modernisation enthusiasts and risk management professionals to holistically explore opportunities for Matt to harness cutting-edge technology to optimise his approach to the game.
We delivered a custom analytics platform, tailored dashboards and a bespoke mobile application to streamline Matt’s practice and tournament data input, increase accuracy and efficiently extract real-time insights from full-field shot-level data and over 20 data points from each stroke Matt takes during practice.
The emphasis on data-driven decision-making in practice and training contributes to enhanced performance, ultimately translating into better tournament outcomes.





Birdies for Meals
Our brand ambassadors are champions and leaders, on the course and in their communities. For every birdie Matt and Jen make during major championships this season, Protiviti will be donating 1,000 meals to those in need around the globe via U.S. Hunger and Convoy of Hope.
Since its launch in 2021, Matt and Jen’s birdies have earned more than 435,000 meals for the Programme. Birdies for Meals is part of Protiviti’s global I ON Hunger initiative that has delivered over 15 million meals to people in need.
Meet Matt and Jen

Matthew Fitzpatrick
Regarded as one of the top talents in the world of golf, Matt Fitzpatrick has proven himself on the course, and in his analytical approach to golf. He has established himself as a global star. Matt has earned his spot as a top 10 player in the world, as well as a major champion (2022 US Open).
Matthew Fitzpatrick
Regarded as one of the top talents in the world of golf, Matt Fitzpatrick has proven himself on the course, and in his analytical approach to golf. He has established himself as a global star. Matt has earned his spot as a top 10 player in the world, as well as a major champion (2022 US Open).

Jennifer Kupcho
Jennifer Kupcho emerged as a perennial LPGA contender in 2022, winning three events including her first Major at the Chevron Championship. Beyond her achievements on the course, Jennifer is a dedicated advocate for expanding access for young players to the game, serving as an official spokesperson for Youth On Course.
Jennifer Kupcho
Jennifer Kupcho emerged as a perennial LPGA contender in 2022, winning three events including her first Major at the Chevron Championship. Beyond her achievements on the course, Jennifer is a dedicated advocate for expanding access for young players to the game, serving as an official spokesperson for Youth On Course.